The accepted creative types and specs for MOLOCO Cloud are explained in detail below.

You can refer to the examples in the Moloco Inventory Sample to check how each creative format will be shown. For more details, please refer to MOLOCO Creative guide.

Creative Asset Specs

Image Ads Spec

Format and specs for general banner and full-screen image creatives

Terms	Description
Format	JPEG, JPG, PNG, GIF
Image Size	Max 500KB

Native Ads Spec

Native ad creatives are composed on the App icon, App Title, Description Text, Main image, Video and a CTA(Call-to-action) button that may appear in the news feed, single page or on the lick screen.

There are 3 types of native ads.

Native Ad Spec

Terms		Description
Business Title	Format	Text
Business Title	Size	Less than 25 letters including margin Important: Strongly recommend using app name
Description	Format	Text
Description	Size	Less than 90 letters including margin Tip: Emojis😁 applicable
CTA* text	Format	Text
CTA* text	Size	Less than 15 letters including margin Tip: `Download Now`, `Install Now`, `Play Now`, `Buy Now` etc. depending on the product and campaign goal
App Icon	Format	PNG(recommended), JPEG, JPG, GIF
	Dimension	256x256 resolution or higher, 1:1 aspect ratio
	Size	Max 500KB

*Call To Action button

Native Image Spec

Term		Description
Main Image	Format	JPEG, JPG, PNG, GIF
	Dimension	1200 x 628
	Size	Max 500KB

Native Video Spec

Term			Description
Video	Format		MP4 video format
	Dimension	Landscape	16:9 ratio, 1280 x 720 recommended
		Portrait	9:16 ratio, 720 x 1280recommended
	Length		6 secs ~ 100 secs, videos within 30 seconds recommended
	Frame		24 FPS +
Thumbnail (Main Image)	Format		JPEG, JPG, PNG, GIF
	Dimension	Landscape	Equal ratio & size to corresponding video dimension
		Portrait
	Size		Max 500KB

Tip: Sizes other than 9:16, 16:9 are also accepted

Video Ads spec

You can add video ad creatives to the campaign

Video creatives are composed of the Video + End Card Image. The end card will appear once the video is complete.

Tip: Native video, thumbnail is also available for video ads.

Video spec

Term		Description
Format		MP4 Video
Dimension	Landscape	16:9 ratio, 1280 x 720 recommended
	Portrait	9:16 ratio, 720 x 1280recommended
Length	Short	6 secs ~ 15 secs
	Long	16 secs ~ 100 secs
Frame		24 FPS +

Tip: Sizes other than 9:16, 16:9 are also accepted

End Card spec

Term	Description
Format	JPEG, JPG, PNG, GIF
Dimension	Equal ratio & size to corresponding video dimension
Size	Max 500 KB

Creative Checklist

Mandatory Optional

Image Ads Checklist

Type	Dimension	USA/AUS	EMEA	KOR	JPN	SEA	CHN	TWN
Banner	320 x 50
	640 x 100
	300 x 50
	320 x 100
	640 x 200*
Medium	300 x 250
Full Screen	320 x 480
	360 x 592
	480 x 320
Tablet	728 x 90
	768 x 1024
	1024 x 768
Total		9pcs	8pcs	5pcs	6pcs	6pcs	8pcs	6pcs

*Make sure to check the Kakao Exchange Guide when running the campaign in Korea.

Native Ads Checklist