Each campaign will have one of the following statuses.
Once the campaign has been successfully set up, our system will automatically start to gather the data needed and prepare the model based on your campaign optimization goal. During this process, the ads will not be released regardless of the On/Off status. You can check the progress of this step by clicking on the "preparing" button next to the campaign. You may disregard this status for Re-Engagement campaign types.
Once the campaign is set up and everything is ready, the campaign status will change to Active. The campaign will activate and ads will be released based on the scheduled start date or if the campaign is switched to On.
The campaign status will change to completed once it has reached the scheduled end date. If you change the end date to a future date, the campaign status will revert back to the previous status (active).