In this section, we will learn how to create a Creative Group as well as how to upload Creatives in each group.

Creative Group Interface & Properties

Terms	Description
Title	This is the name of the Creative Group. We recommend setting a naming convention based on the creative group name, creative characteristics, language, and uploaded date to easily manage the different groups (for example: hellocloud_gif_en_200402).
Description	You can input description in addition to the Creative group title for extra explanation if needed.
Day/Time Schedule	You can set the schedule (by date and time of day) of when the ads in a Creative Group should be released.
Tracking Link	Select the tracking link to be used in the Creative group.
MMP Report group ID	In the case that you want to separate the MMP report by Creative group, set the name of the Creative group to be shown on the MMP dashboard. Only lower case letters and "_" may be used and other special characters or spaces are not permitted.

Creating a Creative Group

Screenshot_2020-07-06_at_9.48.50_AM.png

In order to add Creatives to a campaign, a Creative Group must first be created.

Select the Ad Account you want to add the creative group(s) for.
Select the App on the side menu where you will see Campaigns, Creative Groups and Creatives.
Select Creative Groups under the App you want to add creatives for.
Click Create.
Fill out the requested information such as the Title and Tracking Link.

Tip: Set a title of the creative group name based on creative characteristics, language, and uploaded date to easily manage multiple groups. ex) newcharacter_image_en_200402

Important: Setting a Tracking Link within the Creative Group is optional. If there is a Tracking Link set in the Creative Group that is different than the one set in the Campaign, the link in the creative group will take precedence.
Select the Day/Time schedule in order to set a specific schedule by day and time of when the creatives in that Creative Group should be released.
Select Create to create the Creative Group.
You can edit existing Creative Groups by clicking .

Uploading Creatives

Let's learn how to add different creatives such as banners, native images and videos to the creative groups.

To add creatives to a Creative Group, go to the list of created Creative Groups. Follow the steps below to edit Creative Groups.

Tip: To add a previously uploaded creative to an existing creative group, you can select Import and select creatives to add.

Select the Ad Account you want to add the creative group(s) for.
Select the App on the side menu where you will see Campaigns, Creative Groups and Creatives.
Select Creative Groups under the App you want to add creatives for.
Click on the Title of the Creative Group you want to add creatives for.

Tip: Creatives can greatly impact the performance of the campaign. Produce creatives that highlight the product and appeals to the target audience.

Important: The available exchanges or inventories may vary depending on the creative(s) added. Refer to the Creative Asset Specs and MOLOCO Creative Guide for detailed guidelines.

Uploading Image Creatives

Important: For campaigns targeting Korea, check our Kakao Creative Requirements to ensure your creatives are approved for our KAKAO inventory

Select the Ad Account you want to add the creatives for.
Select the App on the side menu where you will see Campaigns, Creative Groups and Creatives.
Select Creatives under the App you want to add creatives for.
Select the Image tab and click Create.
You may click the designated area to upload a folder of images or you may drag & drop the images to the designated area.
Click the button to upload an Image Creative that has previously been uploaded. Select the creatives you want to add from the existing creatives and click Import.

Important: Only creatives with the same properties may be imported. Thus, you cannot upload a Main Image in the Image Creative section.
Once all creatives have been added, select Import for the creatives to be uploaded.

Important: Unsupported sizes may appear to be invalid. Select the invalid creatives and click the button to delete these individual creatives or you may select to remove all invalid sizes all together.

Important: Native images may not uploaded though this page. Please refer to the native image menu for native image uploads.
Creatives uploaded to the creative groups may be removed by selecting or edited by selecting .

Uploading Native Creatives

Native ad creatives are composed on the App icon, App Title, Description Text, Main image, Video and a CTA(Call-to-action) button that may appear in the news feed, single page or on the lock screen.

Native Images

In the case that you only set the following features for the Native Creative, only the Native Image and Native Logo will be released.

Title
Text
Call To Action Text
Icon
Main Image(1200x628)

Select the Ad Account you want to add the creatives for.
Select the App on the side menu where you will see Campaigns, Creative Groups and Creatives.
Select Creatives under the App you want to add creatives for.
Select the Native tab and click Create.
You may click the designated area to upload a folder of the Icon or you may drag & drop the icon to the designated area.

Important: The minimum accepted size for a standard icon size is 128*128. However, for Samsung Exchange, the icon size must be a minimum of 256x256 or higher.
Upload a 1200x628 sized Image Creative to the Main Image section. You may click the designated area to upload a folder of the image or you may drag & drop the image to the designated area.
Click the button to upload a Main Image that has previously been uploaded. Select the creatives you want to add from the existing creatives and click Import.

Important: Only creatives with the same properties may be imported. Thus, you cannot upload a Main Image in the Image Creative section.
Once all creatives have been added, select Create for the creatives to be uploaded.
Creatives uploaded to the creative groups may be removed by selecting or edited by selecting .

Native Videos

In order for the Native Video to be released, you must have all of the following items set under the Native Creative.

Title
Text
Call To Action Text
Icon
Main Image
Video

Important: Videos uploaded with the Native Creative will be released as a Native Video Format ad. If you want to combine the video with the Native Image and Native Logo, upload them all together separately.

Select the Ad Account you want to add the creatives for.
Select the App on the side menu where you will see Campaigns, Creative Groups and Creatives.
Select Creatives under the App you want to add creatives for.
Select the Native tab and click Create.
You may click the designated area to upload a folder of the Icon or you may drag & drop the icon to the designated area.

Important: The minimum accepted size for a standard icon size is 128*128. However, for Samsung Exchange, the icon size must be a minimum of 256x256 or higher.
You may click the designated area to upload a folder of the Main Image or you may drag & drop the main image to the designated area.

Important: A 640x360 image is required for the Native Video on the Samsung Exchange. The image will act as a thumbnail before the video starts. Learn More
You may click the designated area to upload a folder of the Video or you may drag & drop the video(s) to the designated area.

Important: The Native Video ratio must be 16:9 for SAMSUNG Exchange. Learn More

Important: The Native Video for BYTEDANCE Exchange must not have any black margins and must be one of the following ratios: 16:9, 1:1, 9:16. Learn More
Click the button to upload an Icon, Main Image or Video that has previously been uploaded. Select the creatives from the existing creatives and click Import.

Important: Only creatives with the same properties may be imported. Thus, you cannot upload an Icon in the Video Creative section.
Once all creatives have been added, select Create for the creatives to be uploaded.
Creatives uploaded to the creative groups may be removed by selecting or edited by selecting .

Adding Video Creatives to Creative Groups

Select the Ad Account you want to add the creatives for.
Select the App on the side menu where you will see Campaigns, Creative Groups and Creatives.
Select Creatives under the App you want to add creatives for.
Select the Video tab and click Create.
You may click the designated area to upload a folder of Videos or you may drag & drop the Videos to the designated area.
- Refer to sample screen
Important: Videos will be automatically compressed to meet correct file size for the ads to be released. Therefore, loading multiple videos are once may take a longer time to compress and upload.
The End card is the image what will shown at the end of the video. You can drag and drop the end card(s) to the end card section or choose the file from your computer to upload.

Tip : We recommend using and End card that is the same aspect ratio as the video.
To add an End Card or Video that has previously been uploaded, click the button to select existing video or end card to upload.

Important: Only creatives with the same properties may be imported. Thus, you cannot upload an Image Creative in the End Card section.
Once all creatives have been added, select Create for the video creatives to be uploaded to the creative groups.

Important: Are the video creatives not uploading? Check the make sure the video creative meet the guidelines. Learn More
Creatives uploaded to the creative groups may be removed by selecting or edited by selecting .