Learn about how different elements of the campaign such as Ad Groups, Creative Groups, Tracking Links (etc.) are related to one another.
1. Ad Groups : Creative Groups (m:n)
A single ad group may include multiple creative groups and the same creative group may be added to multiple ad groups that may be used in a campaign.
Tip: When using multiple creative groups for a campaign, add all of the creative groups to the ad groups within the campaign.
Note: For a creative to be released, the creative group must be added to the ad group within the campaign.
2. Creative Groups : Creatives (m:n)
A single creative group may contain multiple creatives.
Tip: To add a creative that has previously been uploaded to a new creative group, first create the new creative group. Then click on the creative group title that you just created and select Import.
Note: To add creatives to a campaign, the creatives must be uploaded to a creative group. The creative group must then be added to an ad group within the campaign. You may not add individual creatives to a campaign separately.
3. Tracking Links : Creative Groups (1:n)
A tracking link may be added to multiple creative groups. It is also possible to set different tracking links for different creative groups.
4. Custom Targets : Ad Groups (m:n)
A custom target may be added to multiple ad groups. An ad group may also contain multiple custom targets.