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Application (App) Settings

Let's learn how to create and edit a New App.

App Interface & Properties

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Terms Description
Title This is the name of the App. By selecting the App, the title will automatically set to the same shown in the Google Play or App Store. However, you may manually input a different title if you wish.

Tip: In the case of manually inputing the title, it is important to consider that there are many different campaign elements that are linked to the App and recommend setting a title that is clear and easy to distinguish.
Description  You can add a description, in addition to the App name, if needed. 
Advertiser Domain

The Exchanges need to verify each Advertiser before the ads can be released. The Advertiser Domain will be automatically set from the information in the Google Play or App Store.

To manually set the Advertiser Domain, make sure to input the app or company homage without the http://. 
OS You can select between Android / iOS for the operating system.
App Store URL

Input the Google play store or Apple Appstore URL for the App:

 https://play.google.com/store/apps/details?id=xxxxxx (Google Play Store) 

 https://apps.apple.com/app/idxxxxxxx (Apple Appstore) 

Note: For Apps that are launched in multiple countries, exclude the region or language code from the URL to avoid linking the product to only one region (for example: &hl=en, ko/app/idxxxxx).
App Bundle ID

Input the ID that is registered to the App Store. The Google play store ID can be found after the "?id=" portion of the URL and the Apple App Store ID is the number shown after "id".
ex) com.molocoads ( Android ) / 111110100 ( iOS )

The App Bundle ID will be automatically set from the information in the Google Play or App Store.
Category

IAB Category is the classification of the app category. The most frequently used IAB categories are IAB9-25: Roleplaying Games and IAB22: Shopping.

The Category will be automatically set from the information in the Google Play or App Store.
MMP Input the Mobile Measurement Partner of the tracking link that will track the performance of the ads. Currently, there is an option to choose from Adjust, Appsflyer, Branch, Kochava, Singular, Airbridge or MAT(TUNE).
MMP Bundle ID

Input the App ID that is registered to the MMP. Though the MMP Bundle is the same App Bundle ID in most cases, there are a few exceptions so make sure to double-check the format before inputting the value.

MMP Android MMP Bundle ID iOS MMP Bundle ID
Adjust Same as the store ID Same is the store ID
Appsflyer Same as the store ID idxxxxxxxxx
Branch Same as the store ID Value entered by the user
Kochava Freestyle (Value entered by the user) Freestyle (Value entered by the user)
Singular Same as the store ID Value entered by the user
Airbridge Same as the store ID Value entered by the user
MAT(TUNE) Same as the store ID Value entered by the user

Important: Once the MMP Bundle ID is correctly registered, we will make sure Postback data is properly integrated. If everything is correctly set up, the App status will change which means it is ready to be implemented in a campaign.

 

Create a New App

You must create a new app for each title to set up a campaign through MOLOCO Cloud. If the app has already been created or you wish to create a campaign with an existing app, you may skip this step.

Note: A separate App must be created for Android and iOS (even for the same title)

  1. Go to Home page.

  2. Select the Ad Account you wish to create the App for.

  3. Select the Assets tab. 

  4. Click the Create Button. Once the NEW APP page loads, select the OS and Market. Use the search menu to find and select the App you wish to add.MOLOCO_Cloud_2020-07-02_01-25-24.png

     

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  5. Once you select the App and click Create, refer to above Terms & Definitions to fill out the rest of the App information.

  6. Select CREATE to create a new App.

  7. The App may be edited by selecting the Edit button

    Important: Once the App is created, the OS and MMP cannot be modified. 

 

App Review Guide

All Apps registered on MOLOCO Cloud must be reviewed. If an App seems to have no clear relation to the Ad Account, additional proof may be requested. 

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Review Status

Once the App has been registered, you can check the review status by going to Home > Assets > Apps. 

Status Explanation
Under Review MOLOCO is in the process of reviewing the App. The review process may take up to 24 hours.
Active

The App has passed the review and is now Active.

Once the status of the App is Active, you may do the following: 

  • Launch a Campaign
  • Postback Overview/ Use Postback Data
Rejected   

 The App has been rejected upon review.

Note:   You can check the reason for the rejection by hovering over the status. You can request an additional review by issuing a ticket through the help center.


 

 

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Once the app has been reviewed and approved, you can check the postback dashboard by going to Home > Assets > Apps > App Detail page. You can check the postback integration and events through the postback dashboard. 

The duration in which the postback data was collected is as follows: 

Time Period Explanation Renewal Period
Today Only Install Events and Events with Revenue values can be checked Refreshed every 3 hours
Last 30 Days Sum of all events gathered in the past 30 days Refreshed every 12 hours

IMPORTANT: The data on the postback dashboard is aggregated based on the UTC timezone.

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