Analytics Interface & Properties
In the Analytics section, you can check the detailed performance by Creative, Inventory, and Exchange. In Cohort ROAS Analysis, ROAS (Revenue On Ad Spending) analysis of campaigns are provided. All results can be downloaded in CSV file format.
Important: The displayed data that is available to download is limited up to 10K rows and up to 31 days.
Important: Analysis other than SKAdNetwork Analysis does not display data received from SKAdNetwork.
SKAdNetwork Analysis
SKAdNetwork Analysis provides an analysis related to SKAdNetwork such as Campaign, Attribution type(Traffic), and conversion values received from SKAdNetwork. The metrics that can be checked in SKAdNetwork are as follows:
| Menu |
Description |
| Analysis by Period |
- Overall: The result of all metrics combined during a selected time period by Campaign. The results are displayed in descending order by the spending amount.
- Daily: The result of the metrics broken down on a daily basis by by Campaign. The results are displayed in descending order by the most recent date and the spending amount.
|
| Metrics |
| Term |
Description |
| Date |
Follows the timezone and date of the Ad Account |
| App (App ID) |
App Title (App ID) |
| Campaign |
Campaign Title (Campaign ID) |
| Country |
Country Code (ISO 3166 ALPHA-3) |
| Attribution Type |
- MMP: Only MMP attributed
- MMP,SKAN: Both MMP & SKAN attributed
- MMP (SKAN N/A): MMP attributed & No SKAN info
- SKAN (MMP N/A) : No MMP info & SKAN attributed
- SKAN : Only SKAN attributed
- No Attribution : Both MMP & SKAN unattributed
- N/A : No info from both MMP & SKAN
|
| Spend |
Sum of Ad Spend (=Cost) |
| Impression |
Sum of Impressions |
| Click |
Sum of Clicks |
| Install(MMP) |
Total number of installs attributed by MMP |
| CT Install(MMP) |
Total number of click through installs attributed by MMP |
| Install(SKAN) |
Total number of installs attributed by SKAdNetworks |
| CTR |
Ratio of Click to Impression (Click Through Rate, Click/Impression*100) |
| IPM(MMP) |
(=Install Per Mile)
This is an indicator that shows the number of impressions per install/1000. It is similar to the i2i (Impression to Install) ratio and the better the performance, the higher it appears.
Calculated based on the aggregated number of Installs via MMP.
|
| IPM(SKAN) |
(=Install Per Mile)
This is an indicator that shows the number of impressions per install/1000. It is similar to the i2i (Impression to Install) ratio and the better the performance, the higher it appears.
Calculated based on the aggregated number of Installs via SKAN.
|
| CPC |
Cost per click. (=Cost Per Click=Spend/Install) |
| CPI(MMP) |
Cost per install. (=Cost Per Install=Spend/Install)
Calculated based on the aggregated number of Installs via MMP.
|
| CPI(SKAN) |
Cost per install. (=Cost Per Install=Spend/Install)
Calculated based on the aggregated number of Installs via SKAN
|
| Conversion Value Ratio |
Percentage of postbacks received from SKAN that have Conversion Value |
| Conversion Value:None |
Sum of SKAN postbacks without Conversion Value. |
| Conversion Value:0-63 |
Sum of SKAN postbacks received for each Conversion Value. |
|
Creative Analysis
Creative Analysis provides an analysis related to creatives such as Campaign, Creative Group, and each Creative. The metrics that can be checked in Creative Analysis are as follows:
| Menu |
Description |
| Analysis by Period |
- Overall: The result of all metrics combined during a selected time period by Campaign, Creative Group, and Creative. The results are displayed in descending order by the spending amount.
- Daily: The results of the metrics broken down on a daily basis by Campaign, Creative Group, and Creative. The results are displayed in descending order by the most recent date and the spending amount.
|
| Metrics |
| Term |
Description |
| Date |
Follows the timezone and date of the Ad Account |
| Campaign |
Campaign Title (Campaign ID) |
| Campaign Type |
- App Installs
- Re-engagement
|
| Country |
Country Code (ISO 3166 ALPHA-3) |
| OS |
|
| Creative Group |
Creative Group Title (Creative Group ID) |
| Creative |
Creative Title |
| Type |
- IMAGE: Image Banner
- NATIVE: Native Logo, Native Image, Native Video
- VIDEO: Video
|
| Impressions |
Sum of Impressions |
| Clicks |
Sum of Clicks |
| Installs |
Sum of Installs |
| Spend |
Sum of Ad Spend (=Cost) |
| CTR |
Ratio of Click to Impression (Click Through Rate, Click/Impression*100) |
| IPM |
(=Install Per Mile)
This is an indicator that shows the number of impressions per install/1000. It is similar to the i2i (Impression to Install) ratio and the better the performance, the higher it appears.
|
| CPC |
Cost per click (=Cost Per Click=Spend/Install) |
| CPI |
Cost per install. (=Cost Per Install=Spend/Install) |
| Currency |
Follows the currency of the Ad Account. All Spend, CPI, CPC, etc. will be shown in the set currency. |
Note: The Campaign and Creative Group are displayed in the combined form of the Title and ID set by the user, but when downloading a CSV file, the Title and ID columns are displayed separately.
|
Inventory Analysis
Inventory Analysis provides the analysis related to Inventories used in campaigns such as App Bundle and App Title. The metrics that can be checked in Inventory Analysis are as follows:
| Menu |
Description |
| Analysis by Period |
- Overall: The result of all metrics combined during a selected time period by App Bundle and App Title. The results are displayed in descending order by the spending amount.
- Daily: The results of the metrics broken down on a daily basis by App Bundle and App Title. The results are displayed in descending order by the most recent date and the spending amount.
|
| Metrics |
| Term |
Description |
| Date |
Follows the timezone and date of the Ad Account |
| Campaign |
Campaign Title (Campaign ID) |
| Campaign Type |
- App Installs
- Re-engagement
|
| Country |
Country Code (ISO 3166 ALPHA-3) |
| OS |
|
| App Bundle |
You can check the inventory ID (Inventory=Publisher). The App bundle is the same as the Google Play Store and Apple App Store ID.
Tip: To check the inventory of where your ads are being displayed, enter the App Bundle value instead of the id in the Store URL below.
https://play.google.com/store/apps/details?id=xxxxxx (Google Play Store)
https://apps.apple.com/app/idxxxxxxx (Apple Appstore)
Tip: You can use the app filter to Exclude / Include any app bundles found in the Inventory Analysis.
Target Settings
|
| App Title |
You can check the name of the App (Publisher) where the inventory came from. The App title is the same name as registered in Google play store and Apple App Store. |
| Impressions |
Sum of Impressions |
| Clicks |
Sum of Clicks |
| Installs |
Sum of Installs |
| Spend |
Sum of Ad Spend (=Cost) |
| CTR |
Ratio of Click to Impression (Click Through Rate, Click/Impression*100) |
| IPM |
(=Install Per Mile)
This is an indicator that shows the number of impressions per install/1000. It is similar to the i2i (Impression to Install) ratio and the better the performance, the higher it appears.
|
| CPC |
Cost per click (=Cost Per Click=Spend/Install) |
| CPI |
Cost per install. (=Cost Per Install=Spend/Install) |
| Currency |
Follows the currency of the Ad Account. All Spend, CPI, CPC, etc. will be shown in the set currency. |
|
Exchange Analysis
Exchange Analysis provides the analysis of inventories on an Exchange level. The metrics that can be checked in Exchange Analysis are as follows:
| Menu |
Description |
| Analysis by Period |
- Overall: The result of all metrics combined during a selected time period by App Bundle and App Title. The results are displayed in descending order by the spending amount.
- Daily: The results of the metrics broken down on a daily basis by App Bundle and App Title. The results are displayed in descending order by the most recent date and the spending amount.
|
| Metrics |
| Term |
Description |
| Date |
Follows the timezone and date of the Ad Account |
| Campaign |
Campaign Title (Campaign ID) |
| Campaign Type |
- App Installs
- Re-engagement
|
| Country |
Country Code (ISO 3166 ALPHA-3) |
| OS |
|
| Exchange |
You can check the inventory ID (Inventory=Publisher). The App bundle is the same as the Google Play Store and Apple App Store ID.
Note: Some Exchanges are only available in specific countries.
Creative and Exchange Guidelines
|
| Impressions |
Sum of Impressions |
| Clicks |
Sum of Clicks |
| Installs |
Sum of Installs |
| Spend |
Sum of Ad Spend (=Cost) |
| CTR |
Ratio of Click to Impression (Click Through Rate, Click/Impression*100) |
| IPM |
(=Install Per Mile)
This is an indicator that shows the number of impressions per install/1000. It is similar to the i2i (Impression to Install) ratio and the better the performance, the higher it appears.
|
| CPC |
Cost per click (=Cost Per Click=Spend/Install) |
| CPI |
Cost per install. (=Cost Per Install=Spend/Install) |
| Currency |
Follows the currency of the Ad Account. All Spend, CPI, CPC, etc. will be shown in the set currency. |
|
Cohort ROAS Analysis
In the Cohort ROAS Analysis section, you can check the ROAS of each campaign. The metrics that can be checked in Cohort ROAS Analysis are as follows.
| Menu |
Description |
| Analysis by Period |
- Overall: Calculates the overall cohorted ROAS over the entire selected time period
- Daily: Calculates the daily cohorted ROAS within the selected time period
- Weekly: Calculates the weekly cohorted ROAS within the selected time period
|
| Analysis Type |
D1, D3, D7, D30 Cohort Analyses are provided |
| Metrics |
| Term |
Description |
| Date |
Follows the timezone and date of the Ad Account |
| Week |
Displays the date of the Ad Account's timezone by week. The first start of the week is set to Monday. |
| Campaign |
Campaign Title (Campaign ID) |
| Country |
Country Code (ISO 3166 ALPHA-3) |
| OS |
|
| Spend |
Sum of Ad Spend (=Cost) |
| Install |
Sum of the Cohort Installs |
| Purchase |
Sum of Revenue Events (=Purchase) |
| Revenue |
Sum of the revenue generated by the Revenue Event (=Purchase) |
| ROAS |
(=Revenue on Ad Spend=Revenue/Spend*100)
The amount of sales generated (by in app event) compared to exhausted advertising expenses is displayed in %.
|
| Currency |
Follows the currency of the Ad Account. All Spend, CPI, CPC, etc. will be shown in the set currency. |
|
Important: Reports can only be seen in Cohort ROAS Analysis when Revenue data is delivered through Postback.
Tip: If there are multiple Revenue Events, select and search only the events that meet your criteria using the filter.
Filters within Analytics
| Term |
Description |
| Filter |
You can use the filters to find the specific results you want within the data provided in the Analysis section.
- Include/Exclude: You can set the conditions to include or exclude when searching for one of the items.
- Arithmetic Operator (
>,<,=,>=,=<): Set the conditions using arithmetic operators to filter items in the reports section.
Tip: Use the advanced search settings to check the results of specific conditions such as campaigns with more than 10 daily installs or campaigns that spend more than $100 per day.
|
| Timezone & Calendar |
- Timezone: Select the timezone in which you want to see the data
- Duration: Select the time period of the data you want to see. You can select a specific day/week/month or set a the time range to the last 7/14/30 days. You may also select the duration based on the start and end date of the campaign. The maximum period of time that can be is set is 31 days.
|
| CSV |
Download the data that is displayed in a CSV file. Click to start the download. |
Analytics Menu
-
Select the Ad Account you want to search the Predefined Analysis for
-
Select Analytics
-
Select the Analysis Type from the Predefined Analysis in the side menu
- Additional filters in the Report Summary are only available when certain conditions have been met.
- Drag and Drop the displayed columns to change the order of the displayed data.
- Select the checkbox in the columns to sort the data by ascending or descending order.
Important: Whenever the duration (date range) of the data are changed, the data will be updated to meet the new time frame under the conditions set. The longer the date range (lookup period), the more time it will take to refresh the data.
Downloading Analytics Data
- Select the Ad Account to extract the Analytics Data from
- Select Analytics
- Select the Analysis Type from the side menu, set the desired Timezone and Calendar dates as well as set the filters to meet your conditions
- Click the CSV button in the upper right hand corner to download the data displayed in the Analytics Section
